![]() ![]() When does ALT text display instead of your images? When that happens, what do your subscribers see? A keen representation of what your message is all about or a giant blank canvas? Avoid this pitfall by taking time to treat your ALT text thoughtfully.ĪLT text is the copy that appears when an image fails to display. However, there are still instances when a subscriber won’t see the beautiful graphics your creative team has so lovingly crafted. Many ISPs and webmail services now show images by default, which is great news for email marketers.
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